Plastic Bank2020-06-08T09:18:53-07:00

Project Description

plastic bank marketing

How we helped Plastic Bank in their mission to stop ocean plastic

About Plastic Bank:

Plastic Bank is working to stop ocean plastic while reducing poverty. By enabling the exchange of waste plastic for money, goods, or blockchain-secured digital tokens, Plastic Bank reveals the true value of the material, making it too valuable to throw away. This empowers recycling ecosystems around the world, driving responsible economic development in underprivileged communities and reducing the flow of plastic into our oceans.

Services offered:

  • Social Media Marketing

  • Digital Strategy

Deliverables

To help Plastic Bank on their mission to stop ocean plastic, we developed an advertising strategy on Google and Facebook with the goal of collecting donations from supporters, promote the Plastic Bank newsletter and generate sales on Plastic Bank store.

In addition, in December 2017 we launched a new campaign on social media promoting David Katz (Plastic Bank co-founder) Ted Talk.

Lastly, we helped the Plastic Bank team apply to Google for Nonprofits, a special Google program providing non-governmental organizations with tools and resources to expand their online visibility and impact.

Results

The strategy developed for Plastic Bank helped them expand their mailing list, strengthen their social media presence and collect donations for their cause.

The Ted Talk was also a huge success: 200K people watched the video on the day it was released and, to date, it has been watched by 2 million people.

~2M
Ted Talk video views